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Applies to: Agencies working with local businesses

How does giving a client a different phone number affect their local SEO?

A business's name, address and phone number (NAP) should be the same everywhere. Using different phone numbers in different places weakens the signal Google uses for local rankings.

For most local businesses, Votel recommends keeping the number they already use, so they do not have to update it in many places. The business can set up call forwarding to a Votel number or port the number into Votel, and still use AI agents and calling with the same phone number.

Updated October 21, 2026More in Phone, SMS & 10DLCAll FAQs